A whole air care bay, one supplier.
Ignite builds own-brand air care programs for retailers - car and home, opening price point to premium - and runs them from range planning through to replenishment.
Air care is a category where own brands can win: shoppers buy by fragrance and price more than by brand name, and a well-built private label range can match the national brands on quality while earning a better margin. What usually holds retailers back is complexity. A full bay means paper, vent clips, bottles, cans, gels, sprays, candles and diffusers - traditionally from several suppliers, each with its own fragrances, packaging and compliance file.
Ignite makes all of those formats. That means one range plan, one fragrance story across car and home, one packaging system, one compliance file - and one team accountable for getting it on shelf.
More than product.
A retail program is a system. We build every part of it.
01Range Architecture
Good-better-best tiers across formats and price points, built around your shopper and your margin targets.
02Fragrance Strategy
A core fragrance line-up that runs across tiers and aisles, plus seasonal and limited editions.
03Packaging System
One visual system across every format, designed to your own-brand guidelines and readable at shelf.
04Planograms & Displays
Planogram recommendations, peg layouts, PDQs, floor displays and seasonal fixtures.
05Compliance
Formulation, documentation and labelling for every market and format, ready for your quality team.
06Supply & Replenishment
Production planning against your forecast, with dual-country production and consolidated freight to your DCs.
Every format, car and home.
Car air care
Hanging paper at the opening price point, vent clips as the step-up, hanging glass bottles at the premium end, with organic cans, gels and polymer filling out the wall. Car air fresheners →
Home fragrance
Candles, reed diffusers, room sprays, gels and electronic diffusers, sharing fragrances with the car range so shoppers can find their scent in both aisles.
Seasonal and gifting
Holiday candles, gift sets and limited-edition fragrances planned into the calendar a season ahead.
Ignite manufactures air care sold through retailers including Walmart, Amazon, Target, AutoZone, Advance Auto Parts, H-E-B, Meijer, Walgreens, Wawa, Mitre 10 and OBI - more than 65,000 retail doors across mass merchandise, automotive aftermarket, grocery, pharmacy, convenience and home improvement in 18 countries.
From line review to shelf.
Built around the retail calendar, not the factory's.
Category Review
Your current bay, sales, gaps and the national brands you're competing with.
Range Proposal
Tiers, formats, fragrances, pricing and pack concepts, ready for line review.
Development
Fragrance, product, packaging and display development to your own-brand standards.
Quality & Compliance
Samples, testing and documentation through your quality team's approval process.
Launch
Production, retail-ready packing and freight timed to your set date.
Replenish & Refresh
Ongoing supply, sales reviews and seasonal refreshes to keep the bay performing.
Retail program questions.
Can one supplier cover our whole air care category?
Ignite manufactures ten air care formats across car and home, so a full own-brand bay - from hanging paper to candles - can come from one supplier with one fragrance story.
Do you build good-better-best ranges?
Yes. We plan tiers across formats and price points, so shoppers can trade up within the fragrances they already like.
Can you work to our own-brand packaging guidelines?
Yes. Our design team develops packaging to your own-brand guidelines and through your approval process.
Do you provide displays and planogram support?
Yes - PDQs, floor displays, peg layouts and planogram recommendations designed alongside the range.
Where is product made?
In our production facilities in Ningbo, China and Ho Chi Minh City, Vietnam.
Start your program.
Tell us the formats, markets and volumes you're planning. We'll come back with fragrance options, pack concepts and pricing - within one business day.