Your brand, in every cabin.
Car-care, motorsport and automotive lifestyle brands already own a place in the garage. Air fresheners take that brand inside the car - into the space customers sit in every day - and give retailers a new reason to give your brand more shelf.
Ignite develops and manufactures air fresheners for brands extending into car air care. We translate your identity into product: a signature fragrance that smells like your brand, shapes that carry your badge or products, packaging that sits naturally beside the rest of your range, and displays built for the retailers you already sell to.
You keep the brand and the customer relationship. We handle fragrance development, product engineering, compliance, manufacturing and freight - one partner from first concept to retail-ready pallets.
A range that looks like yours.
Every format in the car-care aisle, translated into your brand language.
01Signature Fragrance
A fragrance developed in our laboratory to express your brand - plus supporting scents that build a full range around it.
02Shapes That Carry the Badge
Die-cut paper and moulded polymer in the shape of your logo or products.
03Vent Clips
Vent clips finished in your colours, or a custom housing designed around your product language.
04Premium Bottles
Hanging glass diffusers with engraved caps for the premium and gifting tier.
05Cans & Gels
Long-life organic cans and gels for odour-control and larger-cabin positioning.
06Home Fragrance
Take the signature scent home with candles and reed diffusers.
Concept to collection.
A brand extension lives or dies on whether it feels like the brand. We design for that first.
Brand Immersion
Your brand guidelines, product range, customers and retail partners - and what your brand should smell like.
Range Concept
Formats, tiers, fragrance line-up and pack concepts presented as a range, not a list of SKUs.
Fragrance
Signature and supporting fragrances developed and tested on each format.
Product & Pack
Custom shapes, tooling, packaging and displays designed to your guidelines and approved by your brand team.
Compliance & Samples
Pre-production samples and the compliance file for every market you sell into.
Production & Freight
Manufacturing, packing and shipping to your warehouse or direct to retailer DCs.
Licensed or owned - both work.
Some brands buy the range from us and sell it themselves. Others license their brand to an air care manufacturer that develops, sells and distributes the range under licence. Ignite can work either way, and can help you decide which model fits your channels and resources.
Either way, brand approval stays with you: nothing goes to production without your sign-off on product, fragrance and packaging.
New to sourcing air care? Start with private label vs OEM vs white label.
Ignite manufactures air care sold through retailers including Walmart, Amazon, Target, AutoZone, Advance Auto Parts, H-E-B, Meijer, Walgreens, Wawa, Mitre 10 and OBI - more than 65,000 retail doors across mass merchandise, automotive aftermarket, grocery, pharmacy, convenience and home improvement in 18 countries.
Brand extension questions.
Can you make air fresheners for our car-care brand?
Yes. Ignite develops and manufactures air fresheners for car-care, motorsport and lifestyle brands, across paper, vent clip, polymer, bottle, can and gel formats.
Can you create a signature fragrance for our brand?
Yes. Our in-house laboratory develops signature fragrances, along with supporting scents to build out a range.
Do you work with licensed brands?
Yes. We work with brand owners directly and under licensing arrangements. Brand approval of product, fragrance and packaging always stays with the brand.
Can you design the packaging and displays?
Yes. Packaging, structural design and retail displays are designed in-house to your guidelines and approved by your team.
Can the range extend into home fragrance?
Yes. We also make candles, reed diffusers and room sprays, so a signature scent can carry from the car into the home.
Start your program.
Tell us the formats, markets and volumes you're planning. We'll come back with fragrance options, pack concepts and pricing - within one business day.